Automation & AI · 6 min read

Automation basics: Trigger, Condition, Action

How workflows work and three automations worth setting up first.
Automation basics: Trigger, Condition, Action — the real product, on its own artwork
Automation basics: Trigger, Condition, Action — real screen of the product on a laptop

1The three parts of a workflow

Every automation has a trigger (something that happens, such as a lead being created), optional conditions (only when the deal value is above a threshold) and one or more actions (send an email, notify a person, call a webhook).

2Where to find them

Open Workspace → Settings → Automations to create and manage workflows. Each workflow can be switched on or off without deleting it, and a run history shows what happened and why.

3Three to start with

Notify the owner when a new lead arrives. Remind the owner when a follow-up is overdue. Email the finance team when an invoice is overdue by seven days.

Imports never trigger workflows, so importing existing data will not flood anyone with notifications.

4Keeping people in control

Workflows can notify and ask for approval instead of acting on their own. Use approvals for anything that moves money or changes records you cannot easily undo.

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FAQs

Questions, answered.

Still deciding? These are the things people ask before they start.

Will my team and clients see SelfRun's brand?

No. Your logo, name, colours, domain, emails and apps carry your company's identity. SelfRun stays in the background.

Can I have my own mobile and desktop apps?

Yes. The platform generates your installable app, Android and iOS apps and Windows, macOS and Linux desktop apps from your branding. For the stores you sign the Android and iOS projects with your own developer accounts.

Can I use more than one website theme?

Yes. The theme library lets you preview, activate and customise themes — colours, fonts and components — and switch whenever you like.

Do push notifications come from my company?

Yes. Push notifications reach your team and your website visitors in your name, on the devices where they have allowed them.

What can I ask the AI?

Anything about your business data in plain language — for example overdue invoices, leads by source, who is on leave or which projects are late. It answers with text, a table or a chart and shows how it calculated the answer.